Logo and packaging design for household cleaning products

We developed a logo and coherent packaging identity system for a household cleaning products brand, whose name is meant to be unambiguously associated with perfect cleaning (TIP TOP, meaning excellent), reflecting the key features of the products and their effectiveness.

The comprehensive design approach ensures attractiveness and appropriate product exposure both online and on store shelves. The white color base reinforces cleanliness aspects, while the use of accent colors helps consumers quickly identify different types of products within individual lines.