An extensive project covering communication, strategic and content activities for an erotic lingerie brand

Softline Collection is an erotic lingerie brand from a Polish manufacturer who decided to expand its sales horizons and promote its products abroad. A great product deserves properly planned communication, great content and top-quality design.

It's about time to take it to another level.

We approached the implementation comprehensively, developing the strategy and all materials necessary to conquer foreign markets.

The unified brand book became the basis for creating further promotional materials. Appropriate visual presentation is essential in this industry - for this purpose, we organized a photo session with beautiful, experienced models, the results of which ensure appropriate exposure of the products.

We used the effects of the above activities to create a set of identification and marketing materials for print and various digital channels (including social media and online advertising campaigns).

An extensive product catalog is definitely one of the most important fruits of this cooperation. It is complemented by promotional brochures, calendars, posters, product packaging and a number of gadgets useful for promotion.

Photos: Sergiusz Gil  |  Models: Angie Szczęszek, Ewa Stankiewicz  |  MUA: Sylwia Boczkaj

Enjoy ❤️