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Savio Gaming / Enter the Game

Portfolio

Savio Gaming / Enter the Game

Creative power-up for a new player in the gaming market with complete brand identity and packaging designs included

Introducing a new brand to the saturated gaming accessories market required an uncompromising approach to visual identity design.

 

That’s why we created a complete branding system for Savio Gaming, that stands out from the competition and appeals to demanding gamers.


The minimalist form combined with aggressive red on a black background attracts attention and builds associations with the gaming world. The logo works equally well in monochromatic versions, maintaining readability across different media.

 

The visual identity was expanded into a comprehensive system including:

 

  • Key visual utilizing dynamic, geometric patterns
  • Distinctive red and black color scheme
  • Product packaging designs with special finishes (matte film, UV varnish)
  • E-sports clothing collection for gaming tournaments
  • Product labeling and accessories system (stickers)


Special attention was paid to designing packaging for several product lines. Each package combines minimalist elegance with gaming character, utilizing high-quality printing enhancements. The combination of matte film with selectively applied UV varnish emphasizes the products' character and makes them stand out on store shelves.


The entire Savio Gaming visual identity system was designed with consistency and flexibility in mind. Individual elements work together to create a recognizable brand that effectively communicates with the gaming community.

 

Image may contain: screenshot

 

 

Gaming t-shirt

 

 

 

Mouse pad packagings

 

 

 

Gaming keyboard packaging