Video and photo coverage of one of the most prestigious automotive events, prepared for Maxton Design, a leader in the aerodynamic car tuning elements industry

Raceism is an automotive event that has no equivalent anywhere in the world. It's a platform that brings together in Poland all those who have a real influence on shaping car culture. Over a decade of the brand's existence, Raceism has created a new standard for automotive events, becoming a project that celebrates the global phenomenon of automotive passion and building a community around it.

Our documentation covered various aspects of the event, focusing on showcasing top-tier car modifications. We paid special attention to the details that are the hallmark of contemporary car modification culture. Our coverage included shots highlighting Maxton Design's presence, which was presented in the context of this prestigious automotive event.

The result of our work is a comprehensive package of visual materials that serves Maxton Design as a marketing tool, documentation of the brand's presence at a prestigious event, and a source of engaging content for social media. Our coverage not only supports Maxton Design's positioning in the premium segment of the automotive accessories market but also provides a valuable record of the evolution of car modification culture in Europe.

Video & photo: Lemonade Studio
Music tracks:  Wayvee - Lately // Hyan & LMC - Housing Crisis