Primagin / Video, Photo Session, WWW, Print Materials

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The collaboration with the private gynecology and obstetrics clinic Primagin began with an inquiry about a website, but quickly evolved into a comprehensive branding and promotional project.

The project included:

Communication strategy – development of a cohesive message and tagline reflecting the clinic's key values: professionalism, empathy, and individualized approach to patients
Photo session – professional documentation of the clinic's interior, medical equipment, and photos of the specialist during consultations, which were used across all promotional materials
Promotional video – comprehensive production of video material showcasing the clinic, its atmosphere, and approach to patients; segments were implemented on the website
Print materials – design and production supervision of promotional materials, including brochures, leaflets, and business cards in a cohesive magenta and white color scheme
Website – responsive design from scratch, implementation of a custom CMS, content creation, and SEO optimization

The created materials emphasize Dr. Krzysztof Szpejankowski's professionalism and 25 years of experience, while communicating the clinic's core values: empathy, high-quality care, and patient comfort.

The website offers intuitive navigation and access to essential information on both desktop and mobile devices. Clear sections about services offered, the specialist's profile, and contact details make it easier for potential patients to decide about scheduling an appointment.

The consistent message across all promotional materials highlights the clinic's mission, which is to provide patients not only with professional medical care but also support and a comfortable atmosphere at every stage of life.

See online: www.primagin.pl