Visual identification system for Podkarpackie Centre for Innovation

Podkarpackie Centre for Innovation combines science and business in the field of research, development and innovation.

Based on these values and characteristics, we designed a comprehensive visual identity system founded on several key symbolic elements:

• Light Bulb - a universal symbol of innovation, creative thinking, and new ideas
• Sustainable Development - represented by an organic element in the logo
• Globe - symbolizing the center's international ambitions
• Growth - depicted by a dynamic upward-pointing arrow

Basic system elements:

• Logo in primary and alternative variants
• Precisely defined color scheme
• Dedicated typography
• Detailed identity usage guidelines contained in the brand book

Furthermore, we also designed a complete set of corporate materials:

• Letterhead
• Business cards
• Folders
• Envelopes
• Proposed gadget branding
• T-shirt designs
• Roll-ups and exhibition materials

The system was designed for versatile application, maintaining visual consistency across all brand touchpoints. We paid special attention to:

• Readability at different scales and on different media
• Ease of adaptation to various formats
• Practical aspects of material production
• System flexibility while maintaining consistency

The created visual identity effectively communicates the professionalism and innovation of the Podkarpackie Center for Innovation while remaining practical for daily use. The system is coherent, recognizable, and flexible, allowing for its effective use in various communication contexts.