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MELEX / 3D Animation TV Ad

Portfolio

MELEX / 3D Animation TV Ad

Fullelectric World of Melex 3D animated TV advertisement

Melex is a pioneer and one of the longest-operating electric vehicle manufacturers in the world. It’s a company with a long-standing tradition that systematically develops its offer, combining experience with modern technologies.

 

Our challenge was to create a short but memorable television advertisement to be broadcast before the weather forecast. The advertisement needed to effectively present the latest electric vehicle model, emphasizing its modern design and eco-friendly character.

 

We prepared a three-dimensional animation that:

 

  • Presents the vehicle in a minimalist, elegant setting
  • Uses water reflection motif, symbolizing purity and harmony with nature
  • Emphasizes characteristic design elements through dynamic detail shots
  • Operates with contrast between light and shadow to build tension
  • Combines realistic rendering with an artistic approach to composition
  • Was adapted to television broadcast requirements


The minimalist form and high quality execution ensure that the advertisement effectively stands out in the commercial break.

 

Client testimonials

"Cooperation with the team was exemplary. The spot was made quickly, efficiently and on time. A graphic designer who made a 3D project showed flexibility of operation, a great sense of aesthetics, creativity and professionalism."

Dariusz Gujda

Vice President of the Board