The main challenge was to create a coherent brand image that would emphasize the technological nature of the brand and the professionalism of their solutions.
We focused on a minimalist, modern style. The logotype was designed using geometric typography. The dominant deep blue color in the design symbolizes professionalism and innovation while referencing the nature of lighting products.
The product catalog was designed with a clear presentation of the offer in mind. We implemented a readable page layout where technical specifications are presented in clear tables, and product visualizations allow for detailed familiarization with their construction and application.