The project covered a full range of branding elements, from basic corporate materials to vehicle wrapping and promotional items.
The main element of the new identity is a minimalist, geometric logo that symbolizes the company's precision and professionalism. The symbol, consisting of a hexagonal element, not only references the initial of the name but also symbolizes the solidity and comprehensiveness of the services offered. The distinctive red combined with black creates a strong, memorable contrast.
The visual identity system includes:
The new visual identity reflects Jard Creative's position as an experienced and versatile partner in the advertising industry while communicating a modern approach to implemented projects.
"Lemonade Studio is one of those companies to which you come back with pleasure, not by force. The entire team headed by Marcin, Ewa, Kuba and Cookie'm is able to figure out what the customer has in mind without a word spoken by him."
Rafał Dudek
Project Manager