Video presentation of Maxton Design democar - BMW M3 E92

As part of our collaboration with Maxton Design, we produced a professional video presentation of their demonstration vehicle - BMW M3 E92. The project required a comprehensive approach to the recordings to fully showcase the stylistic and dynamic qualities of this exceptional specimen.

We divided the material production into two main parts. The first part covered static shots taken in a rural property setting. This location allowed us to show all vehicle details in depth, including Maxton Design's aerodynamic elements. Careful framing and appropriate natural lighting enabled us to emphasize the matte gray body color and aggressive styling of the modifications.

The second part of the production focused on a dynamic presentation of the car in motion. Footage taken on the road shows the vehicle's actual behavior during driving, which was crucial for demonstrating the practical aspect of the modifications. We paid special attention to shots showing the suspension work and engine sound, which are essential elements of this car's character. The material also includes technical details, including close-ups of aerodynamic elements, exhaust system, and wheels.

The whole piece was edited into a dynamic sequence that not only presents the car as a product but also conveys the emotions associated with driving it. The selection of shots and editing pace harmonize with the character of the presented vehicle, creating a coherent marketing message for the Maxton Design brand.